FICTIVE IDENTITY FOR A PARISIAN ARTISTIC AGENCY
The Adéquat Agency is a Parisian talent agency that counts among its ranks the biggest names in French cinema, such as Marion Cotillard and Léa Seydoux.
Develop and rework the agency’s brand identity by modernising it and adding a unique and elegant touch. To design print and digital elements that enrich the client experience of the Adéquat Agency and the overall perception of the brand while promoting the talents and agents.
»New wave atmosphere »
The aesthetics of French cinema, and more specifically the new wave movement, will be reflected in this new identity. This concept forms the basis of the graphic design of the Adéquat agency. The tones remain neutral but define French elegance. The play of typographic contrast on the syllables brings dynamism and modernity to the identity.