Alexandra De Garidel is an art director based in Geneva. She was named in The Top 100 Designers category «Today’s top Talent» by AD MAGAZINE. She founded Avilda, her interior design agency, to bring her expertise in art and design selection, architecture and interior design to align the signature with the vision.

Alexandra de Garidel’s identity has been constructed according to her personality, the elements and figures that fascinate her. Her gradient colour representation is inspired by the works of James Turrell, an artist she is very fond of. The shades are a gentle blend of her artistic style and inspiring architectural figures.

The symbol of the letter a, with its strict and modern rhythm, balances everything by breaking the effect of roundness and lightness.