Sandrine Barabinot created Omens to bring together multiple professionals who share their practices, advice, knowledge and techniques about a variety of mediums like therapy, yoga, fortune-telling and coaching.

OMENS brand identity was created using a stylish, elegant and modern aesthetic. The brief, which involved designing and drawing the print and digital elements such as the graphics, the website, the social media and also the personalisation of the 72 cards of the Tarot deck, was a labour of love.

A mystic expression of modern luxury. This concept forms the basis for the graphic design of OMENS. A balance between the trendy graphic features of the terracotta colours and the midnight blue shades of the mystical side. The font that symbolises OMENS brings modernity and other-worldliness to the concept. The application of this on the communication media will bring dynamism, modernity and attraction.